{"id":2724,"date":"2021-05-06T01:53:00","date_gmt":"2021-05-05T17:53:00","guid":{"rendered":"https:\/\/eightmaison.com\/staging\/senijaya\/?p=2724"},"modified":"2025-10-06T01:59:54","modified_gmt":"2025-10-05T17:59:54","slug":"seni-jaya-appoints-former-big-tree-chief-as-its-new-ceo-to-chart-growth-path-forward","status":"publish","type":"post","link":"https:\/\/eightmaison.com\/staging\/senijaya\/seni-jaya-appoints-former-big-tree-chief-as-its-new-ceo-to-chart-growth-path-forward\/","title":{"rendered":"Seni Jaya Appoints Former Big Tree Chief as Its New Ceo to Chart Growth Path Forward"},"content":{"rendered":"\n

Kuala Lumpur, 6 May 2021 <\/strong>\u2013 Main Market-listed leading provider of outdoor advertising services, Seni Jaya Corporation Berhad (\u201cSeni Jaya\u201d or the \u201cGroup\u201d) (\u201c\u76db\u827a\u96c6\u56e2\u201d), announced today the appointment of Mr. Cheah See Heong (\u201cJeff Cheah\u201d) as its new Chief Executive Officer (\u201cCEO\u201d), effective immediately.\u00a0<\/p>\n\n\n\n

Jeff Cheah is a well-recognized professional in the advertising industry with over two decades of experience in the out-of-home media segment, which comprises outdoor billboard, retail malls, rail transit as well as airport media. He had previously spent 17 years in another leading advertising agency, Big Tree Outdoor Sdn Bhd (\u201cBig Tree\u201d), a wholly-owned subsidiary of Media Prima Berhad, where he rose through the ranks to become the CEO from 2011 to 2017. <\/p>\n\n\n\n

During his tenure at Big Tree, he had introduced various successful initiatives that reinforced the company\u2019s leadership positioning such as pioneering digital out-of-home (\u201cDOOH\u201d) media, LRT station naming rights as well as developing new billboard structures with aesthetic designs. In 2016, he led a consortium made up of Big Tree and Seni Jaya to bag the exterior advertising concession from MRT Corp for MRT Line 1. An innovator at heart, Jeff Cheah and the team had a successful debut and subsequently launched a whole new MRT media offerings in the following year.\u00a0<\/p>\n\n\n\n

CEO of Seni Jaya, Jeff Cheah (\u201c<\/strong>\u8c22\u8bd7\u5cf0\u201d) said<\/strong>, \u201cI am very honoured to lead Seni Jaya forward. I am familiar with the Group, having served in the capacity as consultant since 2017. There is a lot of potential and values in Seni Jaya that could be unlocked, and I am ready for the opportunities as well as challenges, and I believe I can bring the Group to the next level.\u201d <\/p>\n\n\n\n

After a difficult 2020 that was impinged by the implementation of restrictive movements by the government, we are seeing gradual recovery in advertising spend or adspend. Within the adspend continuum, the digital adspend and the out-of-home (\u201cOOH\u201d) adspend segments are actually growing, fuelled by the accelerating digitisation efforts nationwide.\u201d <\/p>\n\n\n\n

\u201cI think there are interesting opportunities in these two segments and I hope to share some positive news soon. All in all, it will be exciting times ahead for Seni Jaya.\u201d he concluded. <\/p>\n\n\n\n

The appointment of Jeff Cheah is in-line with Seni Jaya\u2019s aspirations and moving forward plans to corporatize the Group in order to create long-term sustainable growth. <\/p>\n\n\n\n

On the even day, the Group has also appointed Mr. Julian Koh Lu Ern, a chartered accountant, as the new Independent Non-Executive Director. He has vast exposure in the advertising industry, having previously served as the Group Finance Director of People \u2018n Rich Holdings Sdn. Bhd. In addition, with more than\u00a035 years of experience across various competencies such as strategic planning, accounting, corporate finance, risk management and taxation, amongst others.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Kuala Lumpur, 6 May 2021 \u2013 Main Market-listed leading provider of outdoor advertising services, Seni Jaya Corporation Berhad (\u201cSeni Jaya\u201d or the \u201cGroup\u201d) (\u201c\u76db\u827a\u96c6\u56e2\u201d), announced today the appointment of Mr. Cheah See Heong (\u201cJeff Cheah\u201d) as its new Chief Executive Officer (\u201cCEO\u201d), effective immediately.\u00a0 Jeff Cheah is a well-recognized professional in the advertising industry with […]<\/p>\n","protected":false},"author":1,"featured_media":2725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-28"],"acf":[],"_links":{"self":[{"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/posts\/2724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":3,"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/posts\/2724\/revisions"}],"predecessor-version":[{"id":2730,"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/posts\/2724\/revisions\/2730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/media\/2725"}],"wp:attachment":[{"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/media?parent=2724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/categories?post=2724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eightmaison.com\/staging\/senijaya\/wp-json\/wp\/v2\/tags?post=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}